It started with teenagers, then adults, then businesses. TikTok’s user database grew this way, allowing the app to receive so many users so quickly.

Now, everyone is talking about this great app. TikTok videos have indeed spread to Instagram and Facebook feeds. Even Linkedin, which is considered a professional platform, is filled with TikTok videos.

It’s not all about funny videos. Through this application, a lot of companies are actually increasing their sales and receiving a lot of exposure. 

You may wonder how TikTok can turn into a profession, and what makes it so special and powerful. There are many reasons that explain why. 

And this article reveals all of them.

Specifically, we’ll show how and why it will soon become the first social media platform for every type of business and how you can use it to increase your sales at the best.

What is TikTok

TikTok is a video-sharing social network, and everyone knows it for being one of the fastest-growing social media platforms in the world.

TikTok’s mission and purpose are to encourage users to create and publish short videos (15 seconds to 1 minute at most).

It offers a variety of tools to help you create and edit videos. You can add effects, a sound, record your voice to your video, and split it into many short segments.

Teenagers were the only ones using the app at the beginning. However, since then, the statistics have rapidly changed.

TikTok is now also populated with adults, and businesses have joined the platform as well.

Its success is obvious by the fact that even big platforms are now trying to mimic TikTok’s features and format, just as Instagram did with introducing Reels.

What makes TikTok different from the other platforms

Some characteristics differentiate TikTok from the other platforms. Below are listed some of the most relevant.

Short videos

As previously mentioned, TikTok offers the chance of creating short videos only. This is the chief characteristic that distinguishes the platform from the others. The other social media networks are, in fact, primarily populated with photos or longer video clips.

However, long videos are falling into disuse. The attention span of the average person is decreasing rapidly, and people get bored easily. This is why TikTok is winning over the other social apps.


TikTok’s primary purpose was to build a community, and it pretty made it. Trends and hashtags create strong bonds between people by connecting them to the same topics. 

Users can use the same trending sounds, hashtags, and effects with just one click. As a result, they are more willing to take part in the content creation process.

Chance of easily going viral

Another feature of TikTok that makes it a favorite app is the chance of a video to go viral quickly and easily. Using trends and receiving many likes and comments help the video get traction.

What TikTok can offer to your businesses

You can take advantage of it for free

Ads on TikTok can help you reach more users quickly, but they are unnecessary to gain exposure.

In other words, you have the chance of reaching millions of people by only creating content. This means that you can get tremendous results if you will put time and effort into creating content.

It’s obvious that you need to create valuable content and be consistent with posting, but it won’t take much effort.

Opportunity to reach millions of people worldwide

The exposure from a single viral video can be enormous. Videos can also become viral because of the use of trending hashtags, sounds, or effects.

If you’re curious to know how your videos can get exposure quickly and easily through using trends, it’s a good idea to learn how TikTok’s algorithm works.

This is why you should always keep yourself updated with the latest TikTok trends. Whether you discover them on the platform, seeing which videos show up most frequently on your feed, or visiting TikTok’s newsroom, where they reveal the latest trends every week.

Add a link to your Website

TikTok has shown its willingness to help businesses, regardless of their dimension. Small, medium and large businesses have all the same opportunities to become successful and grow their brand on the app.

TikTok has taken several steps to facilitate the generation of leads and increase the online conversions on the app, including the ability for users to convert their personal profiles into business accounts.

With a business profile, you can integrate your website URL directly into your profile. As a result, any user who is interested in your product or service will reach out to you at the click of a button.

Chance to get closer to potential customers

Apart from the technical advantages, TikTok also offers some marketing benefits.

Through the functionalities it offers, it helps you get closer to your potential and loyal customers. To name a few of them, live videos and Q&A sessions are ideal for this purpose.

In LIVE demonstrations, you eliminate all doubt and uncertainty by answering all questions users may have. They will trust you more and be more willing to move ahead in the buying process.

Tips on getting your business noticed on TikTok

Whether you want to gain exposure for your Shopify store, promote your Redbubble shop, or grow whatever type of business, there are some tips that can help you achieve this goal more quickly.

Post constantly

Initially, few video views may discourage you, but posting consistently is the key. By posting a lot of content, you get more chances of gaining exposure. In addition, you constantly remind your followers of your presence.

Follow the trends

As already mentioned, trends are important in the app. They can be associated with a particular song, hashtag, or effect. Using them will give your videos a greater chance of going viral.

Create or take part in popular challenges

You can also find challenges on TikTok. The challenge may comprise reproducing dance moves, performing sketches, and so on. You can either take part in them on your own or with your team.

Organize contests and giveaways

You can also gain exposure quickly by organizing contests and giveaways. They usually get many comments, likes, and shares since they are engaging.


TikTok is the right place for creativity. This means no boundaries for your content creation. If you want to raise sales and visibility for your business, you can adapt any marketing strategy that you think is appropriate. 

If you compare TikTok with other platforms, it will certainly help you achieve these business goals more easily.