In the last period, TikTok has been showing to be a powerful platform, especially for businesses, both big and emergent brands.

Doesn’t matter the type of industry, on TikTok, there is a series of top content categories that include, in one of the first places, the beauty industry.

If you’re already on TikTok, in fact, you may have noticed that big beauty brands such as Kylie Cosmetics, Fenty Beauty, Ralph Lauren, Lush, Kaja Beauty have already jumped on the app;  they are already popular on the platform and some of them are already part of the best brands to take inspiration from.

If you’re a beauty business owner, you might have asked yourself if the TikTok platform could work as well for your business. The answer is yes and in the next paragraphs, you’ll discover why.

What made big beauty brands create a TikTok account?

The answer is that by applying the right strategy, TikTok can be a powerful marketing tool.
There are some valid reasons that can support and confirm this affirmation:

  1. The audience
    TikTok statistics have shown that on the platform there are already 800 million active users that spend an average of 52 minutes on the app. With this huge audience, the chances to get more exposure and to reach new people are high.

  2. It’s free
    On TikTok, you have the possibilities to promote your beauty products by only investing in content creation. In fact, on TikTok, you can go viral by only creating videos.

  3. Easy to use
    TikTok offers all the necessary tools to create a successful video. Directly from the app, in fact, you can cut and increase the speed of your video, add special effects, stickers, sounds, record your voice and so on. So, you have all that you need in one place, without the need to download other apps.

  4. Alternative earning possibilities
    There are a lot of ways to monetize on TikTok. One of these ways is to go live for your followers and collect donations.

How can a beauty brand promote its products on TikTok?

TikTok is the place where people and brands can unleash their creativity and be authentic.

For beauty brands, there are some types of content that work better than others. Here are listed some of the ideas you can implement for your business:

  1. Show your beauty products in a new way
    One of the best contents you could create is a video that shows your product. You can make it engaging by adding a song in the background and special effects.
    If you have no ideas for your video, you can also create a slideshow showing pictures of your products.

Volume up 😌👂🏼✨ Treat your senses to some makeup therapy 💕 Shop now @sephora! 🌸 #kajabeauty #kbeauty #sephora #makeup #oddlysatisfying

♬ original sound – Kaja
  • Make-up tutorial
    Another TikTok content idea is to create a video about how to realize a specific make-up by utilizing your products.
  • Behind the scenes
    The behind the scenes videos can help you to get closer to your followers because they show them who you and your staff truly are.
    Record your staff at work or the process you go through to realize your products.

It’s gonna be MAY(pole)! Love to our friends in Sweden! @lushgotgatan #lush #lushcosmetics #soap #washyourhands #lushcommunity

♬ Its gonna be ME – 💚peehee💚
  • Before-after videos
    Transformation videos are always appreciated by the TikTok community and one of the most engaging types of content.
  • Tips and hacks
    Share tips and tricks with your followers and show them that you’re an expert in your industry.

About the Author

Sam Goldfarb


I help brands to become stars on TikTok.

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