TikTok or YouTube? This is the confrontation most discussed at the moment.

One the most fast-growing social media platform, the other the second most-visited website in the world.

When facing their statistics, the choice between one or another can be very difficult.

Creating content for both of them could require a lot of time and energy. And not anyone is able to do that.

In some cases, choosing only one is the best solution.

How to choose then?

Well, if that’s your question as well, keep reading. In this article, you’ll discover the main differences between TikTok and YouTube, and which one could be a better solution for your needs.

Differences between TikTok and Youtube

Video length

TikTok allows its users to record or upload videos with a length of 60 seconds. Whereas, YouTube offers the chance to record longer videos allowing its users to dive deeper into topics.

Based on video length, the choice between TikTok and YouTube depends mostly on what topics you would like to cover.

So, if you want to create short and entertaining videos, TikTok is the right platform for you. Otherwise, if you want to face more complex topics and deep in details, then you should opt for YouTube.

Content optimization

While YouTube is a proper search engine, TikTok is based on its algorithm. This means that you can optimize your YouTube videos, but you can’t do that much on TikTok.

In other words, if you want to rank better on YouTube search results, then you can do some keyword research and then implement them into your title and description. Plus, you can add tags and hashtags to help users find you straightforwardly.

On TikTok, you don’t have the same autonomy. Its algorithm is based on users preferences. This means that the more engaging your video is, the more exposure it gets. That’s why you should concentrate on creating content that can be entertaining to people.

Audience

Despite TikTok is not an app for teenagers anymore and it has millions of active users, it still isn’t as popular as YouTube.

To better understand the current situation, let’s take a look at some statistics.

Youtube statistics

TikTok statistics

We’ve already discussed TikTok statistics in 2020 previously. Let’s see how things have changed in 2021.

  • 689 million monthly active users worldwide;
  • The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%;
  • A user opens the TikTok app 8 times per day;
  • 83% of TikTok users have posted a video;
  • 60% of TikTok users are Gen Z;
  • TikTok is now available in 154 countries worldwide and in 75 different languages;

Based on these statistics, you should be able to make the right choice considering the audience you want to reach.

Earnings

How much does a YouTuber earn?

Generally, a YouTuber can receive about $3 – $5 per 1000 video views.

Apart from the money generated through the views, YouTube is a great platform to gain exposure and lead people to take other types of actions rather than only watching your video.

You have the opportunity to add your website URL or an affiliate link to your video description and convince people to click or buy during your video.

How much does a TikToker earn?

It’s been 9 months since TikTok has first introduced its $200M TikTok Creator Fund, which allows users to earn money by only generating content.

The program allows TikTokers to earn 2 to 4 cents per 1,000 views.

As for YouTube, apart from this direct way of making money on TikTok, there are also other indirect ways of generating money through the app. For example, affiliate programs and sponsor products, as the highest-paid TikTokers do, are effective ways.

Final thoughts

In the end, there isn’t a final winner. The choice is up to you and depends on what your needs are and to which audience you want to expose your content to.

Clearly, if you’re targeting a young generation or you don’t have the tools or time to create long and articulated videos, TikTok is the best solution.

About the Author

Sam Goldfarb

CEO

I help brands to become stars on TikTok.

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