Getting noticed on TikTok is becoming very hard.

Everyone is trying to gain followers and be engaging as much as possible and the competition is very high.

This is the reason why if you want your business or personal profile to grow, you should perfectly know how the platform works.

 In particular, you need to discover and keep in mind what type of content and format is appreciated by the users and what type of content doesn’t work at all.

Below is a list of what you should do and what you shouldn’t do on TikTok.

What works on TikTok

  • Trend-watching
    Keep yourself updated about the TikTok trends. Trends can regard both hashtags and sounds to put in the background of your videos.

    So, go to the discover section and find what are the trending hashtag at the moment and add them to the caption.

    Also, check what are the trending songs. You can either look at the global hits or watch some of the video that most of the other TikTok users are posting.
  • Duets
    Duets are very trendy on TikTok. You can go to one of the videos of your favourite famous person or whoever you like the most, click on “share” and then on “duet”.
  • Creativity
    Creativity is the word of honour on TikTok.

    Try to make your videos as much original as possible. You don’t have necessarily to start from scratch. You can also take two videos and combine them and make something unique and never seen before.
  • Education
    TikTok users want to learn something new. So, if you’re passionate about something or you’re an expert in a specific knowledge, make videos about it.

    The educational contents you could teach about are endless. You can show tutorials, steps or tips.
  • Cross-posting
    When you share your TikTok video in other social media platforms, TikTok gives to your video more relevance. This happens because you’re kind of promoting TikTok on other social media networks.

    So, when you post a new TikTok video, remember to share it to Instagram, Facebook, Linkedin or other platforms, directly from the TikTok app.
  • Posting more content per day
    If you want to grow your TikTok profile in terms of followers and engagements, don’t be a ghost. Try to post at least two videos per day. But remember, quality need always to be over the quantity.

What doesn’t work on TikTok

  • No value contents
    Despite its entertainment aim, TikTok is also a helpful tool for spreading any type of knowledge. Doesn’t matter the topic, but make sure that your video has a value content.

    You can teach something, share your thoughts or give advices to the TikTok community.
  • Repurposing YouTube
    YouTube videos are different from TikTok videos both in format and content. Don’t try to fulfil your TikTok profile by repurposing videos from your youtube channel. This won’t work and help you with engaging and attracting people.
  • Life style
    Lifestyle videos work mostly for Instagram, not TikTok. So, don’t try to replicate your Instagram content into your TikTok profile.
  • Long videos
    People’s attention is very low and it expires in a few seconds. This is the reason why you shouldn’t post long videos on TikTok. Always remember to keep your videos ‘length within the 30 seconds.


Follow these tips and you’ll see improvements in your TikTok profile growth and engagement rate.

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About the Author

Sam Goldfarb


I help brands to become stars on TikTok.

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