When you decide to create a TikTok Ad, you decide to invest your money with the desire to get bigger results for your business.

This is the reason why who should create ads that will ensure you the best results. In order to create a profitable ad, you need to follow some important practices.

Don’t worry if it is your first time, you don’t need to be an expert to produce ads that grab your audience’s attention. 

What is important is to keep practising. In fact, it is only by testing and learning that you’ll find the best way to create your ads.

Below are listed 7 best practices to create TikTok Ads.

  • Create with vertical video in mind

    TikTok has been created with a full-immersion experience in mind for its users. Plus, Ads shot vertically have a 25% increase of 6s VTR.

    So, if you want to involve the recipients of your ads, you should create your video with a vertical format in mind. Make sure to fill all the screen and place the elements in the right way.

  • Keep videos short & focused

    TikTok has been created with the aim of producing short content. This is the reason why you can create 15, 45, 60 seconds long videos.
    It is proven that 63% of videos with the highest CTR highlight the key message or product within the first 3 seconds.
    If you want to grab your target audience’s attention with your ad, you should keep the video of your ad short and go straight to the point with it.

  • Ensure important elements are centred into the video

    All the important elements of your video need to be placed in the centre. This is referred to texts, points and whatever you think is important for the success of your ad.

  • High impact visuals

    When creating a TikTok ads, remember to place high-quality and high impact visuals. So, choose videos or pictures that are well focused and impressive.

  • Sound-On Video

    TikTok gives an important role to sounds. This is the reason why you should always create a sound-on video for your ad.
    Make sure to choose a popular piece of music and a song that is in line with your business. If it is an entertainment business, opt for a fun and impactful song. Otherwise, if you own for example a beauty business, opt for a softer song.

  • Concise & informative captions

    Include captions to your TikTok ad. The captions can be informative points about your product or service or processes that your potential customers need to follow in order to buy or download the app.

  • Strong call to action

    The call to action is the most important element of your ad. It will convince people to take the decisive action.
    50% of videos with the highest CTR contain a compelling hook.
     So, make sure to write a strong and concise call to action at the end of your ad. For example, “order today for free delivery”.

TikTok also shared some creative tips for your ads on its Business Help Center page. Here’s a list of some of the suggestions:

  • Use high-resolution images and videos;
  • Use colour contrast;
  • The creative should be consistent with your brand and your target audience.

When creating your TikTok ads keep in mind these important practices and tips. Create different versions of your ad and experiment with different approaches.

About the Author

Sam Goldfarb


I help brands to become stars on TikTok.

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