As Instagram and the other social media platforms turned out to be powerful for professional photographers, it’s now the time to think also about the current emergent app: TikTok.
If you’re not familiar with TikTok yet, it is a platform where people can share videos with a length of 15 to 60 seconds. Up until a few months ago, TikTok was considered an app for teenagers and dancing videos. For this reason, most of the professionals used to completely ignore it.
Now, with more than 800 million active users that spend daily more than 50 minutes on the TikTok app, things are changing very fast.
People’s average age and the type of content present on the app are evolving continuously; this also means that TikTok is becoming a platform for all types of businesses and professionals. And, if you’re a photographer you may have thought if it could also be the right app for your job.
The answer is yes and we are going to explain why more in detail in the paragraph below.
Why is TikTok the right app for photographers?
The TikTok mission could be the straight answer to your question, as it states: “Inspire creativity and bring joy”; isn’t it what photographers already do in their job?
So, as creativity is surely a daily part of your job, you won’t have any struggle with finding the type of content to post on TikTok.
On TikTok, you have endless options to showcase your works and offers you editing tools that give you the possibility to make them original and attractive. In fact, you can edit your videos by adding special effects, stickers, sounds, etc.
How can photographers promote their job on TikTok?
Below are listed some of the best ideas that you, as a photographer, can develop to get exposure and promote your business on TikTok:
- Tips and tricks videos
A lot of people on TikTok are curious and eager to learn more about photography; for example, how to better edit pictures and tips about the lighting and posing.
So, you have the chance to show that you’re an expert in what you do and share your knowledge with the TikTok community.
- Behind the scenes videos
Show to your followers how you realized a picture; For example, you can show how you turned an ugly place into a perfect photoshoot for a professional and perfect picture.
Realizing these types of videos will make people curious and attract potential customers.
- Create Slideshows
TikTok gives you the possibility to select some pictures from your gallery, to combine them and to create a video.
So, you can choose pictures from some of your previous works and publish them on TikTok by adding an engaging and trending sound and some special effects.