Challenges are not just something unique that only the TikTok app offer; as a matter of fact, they are extremely helpful when it comes to promoting music, videos and boosting up new music releases.

After the #WAPchallenge inspired to the Cardi B’s music video and the DuaLipa’s #DuaVideo challenge successes, it’s now time for the superstars Jennifer Lopez and Maluma.

The TikTok’s #FamiliaLatina event inspired the new partnership for the launch of the Lopez’s new music video “Pa-Ti/Lonely” in collaboration with the star Maluma.

@jlo

10 minutos !!!!!! @tiktok Live: Behind the Video #PaTiLonely @papijuancho

♬ original sound – JLO


Lopez decided to involve the TikTok community and some famous TikTokers such as Charli D’amelio to help her new video release. In fact, Charli D’amelio has already kicked off the new #PaTiChallenge. The challenge consists of a simple choreography with easy and soft dancing moves that everyone will be able to replicate.

@charlidamelio

so excited to kick-off the patichallenge! @jlo @papijuancho #patilonely

♬ Pa Ti – Jennifer Lopez & Maluma

All the TikTok users can join this new challenge by emulating the D’amelio moves and by simply adding to their video the related hashtag.

@jlo

Let’s goooo! ✨🚨✨ Can’t wait to see and share some of your best #PaTiChallenge dances! Thanks for kicking it off @charlidamelio! @papijuancho

♬ Pa Ti – Jennifer Lopez & Maluma

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Sam Goldfarb

CEO

I help brands to become stars on TikTok.

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