What is TikTok?

TikTok is a video-sharing social networking service and it is one of the fastest-growing social media platforms in the world.

The purpose of TikTok is to encourage users to create, share and discover short-form format videos.

The videos can be from 15 seconds to 1 minute long. You also record your video in more pieces with a different length and, show them in just one final video.

The news is that you can edit your videos directly on the platform by adding songs, audios or recording your voice in the background. You can also add special effects, animations and writings to your videos and make them original and engaging.

TikTok Statistics

Numbers can help you understand better the huge potential of this app and how it can help your business growth:

  • TikTok has already 800 million active users worldwide with 2 billion downloads.
  • It is available in 155 countries and, in 75 languages.
  • 41% of TikTok users are aged between 16 and 24, but the number of adult TikTok users is growing very fast.
  • 90% of users access the app on a daily basis.
  • TikTok users spend an average of 52 minutes per day on the app with an average engagement rate of 29%.
  • 1 billion video views per day.

What makes TikTok stand out from other social media platforms?

What makes TikTok different from the other social media platforms is the possibility to make the best of it by only investing in content creation.

This means that there is a chance to expose your business to a huge audience by following an easy daily route.

You only need to be constant with posting and have creative ideas about the video to create and the topic to talk about.

Also, if you don’t own a business, there are a lot of ways to make money on Tiktok and you can choose the right and suitable path to follow.

TikTok For Business Launch

Tiktok for business has already been introduced by the company. It is home to all current and future marketing solutions for brands.

TikTok for business gives to brands and marketers the necessary tools to create exciting storytelling and engage with the whole TikTok community.

Brands are already an important and solid part of the TikTok experience. They already adapted to the platform style and spirit.

So, TikTok is already willing to help businesses to be discovered and connect with the communities around the world.

In the end, it’s now time to stop resisting TikTok and ride the wave, your audience is or will jump on it very soon!

About the Author

Sam Goldfarb


I help brands to become stars on TikTok.

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