TikTok is growing day by day.
Its growth has been so fast that it has already become one of the most favourite social media platforms when it comes to promoting products and services.
The opportunity to reach millions of people by only creating content makes TikTok the perfect channel for vendors.
Furthermore, TikTok is continuously investing in social eCommerce.
And the global partnership with the e-commerce platform Shopify is a demonstration.
The agreement allows Shopify merchants to handle their TikTok marketing campaigns directly from the Shopify dashboard, by only installing the new TikTok channel app from the Shopify App Store.
However, in order to promote your Shopify store on TikTok, you don’t necessarily need to spend money on advertising.
In fact, there are other free ways which can lead you to a successful promotion.
In this article, we’ll show you how.
Free Ways to Promote Your Shopify Store on TikTok
Giveaways and contests
Organizing giveaways and contents is always a good way of letting people know about your business and products and increase your brand awareness.
Also, giveaways and contests give your video a chance of going viral as they’re highly-engaging content.
There are different ways of rewarding the participants: asking for likes, comments or followings on TikTok or other social media platforms.
Make sure that the option you choose gives you the best results in terms of exposure and engagement.
Going live on TikTok is another way of showing your followers what you sell, how your products work or look like.
Also, you can use live video to answer questions users may have about your products.
Live streams not only allow you to showcase your products but also represent an opportunity to get closer to your customers and get them to know you.
Showcase the products you sell
Creating engaging TikTok videos about your products will help you gaining visibility for sure.
You can either simply show them or show them in use.
For example, if you’re selling clothes, you may want to record yourself while wearing them.
How to make your Shopify store go viral on TikTok
Add your Shopify link to your TikTok profile
The first thing you may want to do is to add your Shopify store URL to your TikTok business profile.
This will allow people to head easily to your store and make a purchase instantly.
Add a strong Call-to-Action (CTA)
A Call-to-Action is what pushes your followers or user to take the final action that represents your business goal.
As you own a Shopify store, your goal is to sell.
So, you should insert a strong call-to-action both in the description of your videos and your BIO.
Follow the trends
TikTok is populated by new trends day-by-day.
This is why you should keep yourself updated and use them for your videos.
The trend may be about the sound, effect or hashtag.
You can find all the best trends on TikTok’s discover section. Otherwise, you can check TikTok’s newsroom, where are posted latest trending reports from time to time.
Follow potential customers
If you’re a new TikTok user, your first videos can result to be not so successful.
However, you can gain visibility and grow your brand awareness by reaching your potential customers.
Jump on your competitors’profiles and follow their followes.
Hopefully, they’ll follow you back and you’ll grow your follower database.
Be an active user
Posting videos on TikTok is not enough. You should also be a daily active user and engage with the community by liking, commenting on other TikTok videos (plus, this is another way to gain visibility).