Sounds are an essential part of TikTok. They make the videos more engaging and, in some cases, funnier.

It’s not only about an entertainment aim; in fact, TikTok’s intention is to help emergent singers to promote their music in a new way, and its collaboration with UnitedMasters affirms this goal.

Artists can upload their songs on the TikTok’s music library, promote and make them go viral in different ways.

Specifically, there are 5 valid ways to promote your music on TikTok and they’re listed below.

  • Release your music on TikTok

    Firstly, if you want your music to go viral on TikTok, you need to release it on the app.

    There are hundreds of platforms that can deliver your tracks to TikTok, like Spotify.

    After uploading your songs, TikTok users can select them from the music library every time they create a new video.

  • Use a mix of hashtags

    Add a mix of hashtags in anything you post on TikTok.

    TikTok hashtags are usually an important element of viral content.

    You can add hashtags with high views, or you can create your own hashtags related to your content or specifically to your song.

  • Create challenges and contests

    Challenges and contest are included in the TikTok best content ideas.

    This means that they are appreciated by the TikTok community and give you huge chances to go viral.

    Even better if you run your challenge as a contest, by offering a prize to the best participant.

    So, you should encourage your followers and fans to participate in your challenge/contest and use your track and the hashtags you created.

    The most common TikTok challenges include:

    -dance;
    -lip-sync;
    -comedy memes.

  • Do a duet

    The duet TikTok feature allows you to put together two videos side-by-side playing simultaneously.

    This is a great way to reach new people and to get more exposure. You can choose to duet with another musician or react to famous videos.

    If you don’t know how to do a duet, watch this brief video:
  • Share across other platforms

    Sharing your TikTok video with your song across all your other social media accounts can help you to promote it faster.

    TikTok allows you to share your videos to all your other social media accounts easily with a few clicks.

About the Author

Sam Goldfarb

CEO

I help brands to become stars on TikTok.

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