TikTok is not just an app for dancing and entertaining videos. It is also a platform where people can flush out life hacks and game-changing products.
It’s plenty of users showing and using the products they’re obsessed with, involving all the community.
These types of videos gain a lot of views, comments, and likes with people being curious, asking questions, and sharing opinions.
Often, you can find those products on Amazon, which is the marketplace for excellence and hub for almost all the products going viral on TikTok.
If you’re interested, whether as an affiliate or vendor, in promoting your Amazon products on TikTok, keep reading. In this article, we’ll show you the best tips and tricks to get noticed and increase your sales.
Understand your product and niche
First and foremost, you need to study your product and ask yourself questions like:
- Who is this product for?
- Who could be interested in this product?
- What problems can this product solve?
- Why should people buy my product?
If you have a significant answer for each of these basic questions, then you’re on the right way.
By understanding who might be interested in buying your product, you can easily identify your potential customers on the app.
Set up and complete a business profile
By creating a captivating TikTok business profile, you’ll have all the necessary features to redirect users to your Amazon product page and make the purchase process more straightforward.
In addition to a link, you can also add your business email.
To complete your profile the best, you can create a logo and add it as a profile image and write in the caption a few words about what you sell.
Reach out to your potential customers
The second step involves reaching out to your potential customers. To find them, you can visit profiles that are topic-related or promote the same or similar product to yours. By going through the comments or the followers, you’ll find users that can be interested in that specific category of product.
You can either like their comments or start following them. This way, you’ll make sure they notice you, and hopefully, they’ll follow you back.
In addition to this, you can make them aware of your presence by interacting (commenting) below videos that promote similar products to yours. You can write your opinion, share your experience, or write additional information. If people will find your comment valuable, they’ll be more pleasant to follow you.
Create valuable content
A TikTok profile without videos isn’t worth it. Content creation is what makes people discover you on their For You feeds. This is why you should post consistently.
However, each video you post must provide value to users. Posting many videos but valueless won’t give you the results you expect.
Thus, if it’s, for example, a skin product, show it in use or record yourself explaining the benefits it brings to those who use it.
Follow the trends
Trends are one of the most important factors that TikTok’s algorithm keeps into consideration. Hashtags, sounds, and effects can all contribute to making a video go viral on the app.
This is why it is important that you keep yourself updated with the latest trends. You can discover them on the app in the Discover section, or by visiting the TikTok Newsroom, where reports with the latest trends are posted weekly.
However, to gain exposure by using the trends, replicate or use them at their first stages. Once they’re too popular, it’s difficult to be noticed.
To discover them on time, you must frequently scroll the For You feed. There, you’ll find the most relevant videos of the moment. If you see more than a video with the same hashtag, sound, or effect, it will probably become a trend soon.
Go live and organize Q&A sessions
Once you’ve got a good amount of followers, you can get closer to your potential customers by going live and organizing Q&A sessions.
This will help you clear any doubt or uncertainty the users may have about your products, and they’ll be more willing to make the purchase.