The fact that TikTok is for business has been confirmed. If you’re familiar with TikTok, in fact, you may have noticed that there are plenty of businesses on it, both big and small.

For the latter, TikTok represents a cheaper and powerful opportunity to get more exposure and reach new audiences, by only investing in content creation.

Furthermore, TikTok offers businesses the option to expose themselves with creativity and in a new way never seen before. The ideas that a business can develop on the platform are endless and all of them work very well.

If you have got already a TikTok business account, but it didn’t grow as you expected, maybe you didn’t take the right actions.

Below is a list of the best tips you can follow to grow your small business on TikTok.

Tips to grow your small business on TikTok

  • Post consistently

    The TikTok algorithm gives relevance to active users. Plus, if your followers don’t hear from you for a long time, they may stop following you.

    So, if you want to grow your profile and see better results in your TikTok analytics report, you need to post at least once a day and show your product or services.

  • Start to follow your potential customers

    In the beginning, getting noticed on TikTok can be really hard because of the huge audience that is present on it. So, one way to turn around this difficulty is to start following your potential customers.

    You may ask yourself where you could find your potential customers across millions of users. The answer is your competitor’s profiles. Your competitors offer more or less your same products and/or services. This means that the people that follow them should be interested in your content as well.

    So, check the followers and users who engage (comment) with their content and start to follow them, and hopefully, they’ll follow you back.

  • Keep tracking all the trends

    Trends are an important element of TikTok because they can help you to get more exposure and if you’re enough lucky they’ll make your video go viral.
    So, you should keep tracking all the trends including sounds, hashtags, and effects.

    If you go to the Discovery section, you’ll find all the most relevant hashtags of the moment. You can choose the most relevant to your content and add it to the caption of your video.

    If you’re looking for a trending song, before posting your video, click on “sounds”, scroll a bit down and then go to the “TikTok Viral” section; here you’ll find all the most utilized and trending sounds of the moment.

    Also effects can help you to get more exposure. If you want to find the trending effects, click on the “upload” button, click on “effects” (down on the left) and then on “trending”.

  • Engage with your followers

    You should be present for your followers and show that you care about them. Always answer to their comments and any question they may have.
    You can also consider going live on TikTok for your followers. This is one of the most engaging activities you could take for them and it’s an occasion to get closer to them, explain what you sell and clarify each of their possible doubts.

If you need some TikTok content ideas for your small business, watch this video: