TikTok is growing its user database day by day. Users publish millions of videos every day. And there are billions of daily views.

This information can let you imagine how big TikTok is and how many opportunities you can get as a person or business.

However, even if one hand its statistics can represent a positive aspect, on the other hand, there are some disadvantages. For example, getting noticed is becoming harder for many users.

Nonetheless, there are some tricks that can help you gain more exposure, grow your account and get more followers within a shorter time.

Let’s dive right in.

Be an active user

If you want to grow faster and gain a relevant amount of followers, you should be active on the app. By being active, we mean you should like, comment, and interact with other users’ videos.

Especially when it comes to commenting, it’s important to be fast. You should be able to be one of the first commenters. Otherwise, your comment will show up under the others, where nobody will notice it.

By doing so, you’ll get more exposure, and users will notice you more easily.

Follow users potentially interested in your content

Receiving follows following no one is not the fastest way of growing your followers’ database. You can accelerate this process by following people that might be potentially interested in the content you publish and share.

Where can you find your potential followers? Well, you should first identify your competitors. With competitors, we mean users who post videos similar to the ones you post as well. You can visit their profiles, click on their videos, and go through the comments. Here’s where you’ll find your target audience. The next step is to follow them, hoping they’ll follow you back.

Remember, don’t follow too many users consecutively. TikTok may identify you as spam and block your profile temporarily. Thus, follow a few people per time, without exaggerating and leave pass a few seconds between a follow and another.

Follow trends

If you vaguely know how TikTok’s algorithm works, you surely already know what you need to do to make your videos get on the For You page.

One of the ways to do it is to follow and replicate trends. Trends comprise sounds, hashtags, effects, and challenges. You can keep yourself updated with the latest trends by visiting TikTok’s newsroom, where they publish weekly reports, or by going through the Discover page on the app, where you’ll find the most used hashtags and sounds.

Take part in challenges

Challenges distinguish TikTok from the other platforms. This is why it confers importance to them.

A challenge can comprise dancing moves, sketches, and so on.

They’re one of the most engaging types of content, able to involve people and attract interactions. So, they have more chances to go viral.

If you have enough followers, you can also be the one creating and starting a challenge.

Create valuable content

More important of following trends and challenges is to create content that can either entertain or give value to people. They’ll appreciate it much more, and you’ll get better results in terms of interactions.

Post consistently

Consistency is the key. By doing so, you’ll make sure your content get noticed more easily. If possible, post more than a video per day. But make always sure that every video you post is valuable.

About the Author

Sam Goldfarb


I help brands to become stars on TikTok.

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