TikTok became a landing platform for all types of businesses. It doesn’t matter in which industry you operate; on TikTok, you’ll have the chance to post whatever kind of video you prefer and make your business more popular.

Recently, the presence of businesses on the platform has increased considerably. This increase could be related to the huge potential that the app has as a marketing tool. In fact, also small business owners have the possibility to grow their brands by only investing in content creation.

In fact, the strength of TikTok is the facility with which you can reach thousands or even millions of people by only paying attention to a few factors.

One of these factors are the hashtags. The hashtags can be placed into the caption of your video and you should absolutely do it, because they’re part of TikTok’s algorithm.

By adding hashtags to your videos, you increase the chances for your content to appear on the for you page of those people who have interests related to your business; those people represent your potential customers.

Reaching your target can become super-easy if you do the right researches.

So, let’s discover how you can find the best hashtags for your brand.

3 steps to find the right TikTok hashtags for your brand

  • Discover Trending TikTok Hashtags

    First, open the app, go to the discover section and take a look at which are the most trending hashtags in that specific moment. Take enough time to explore this section, because the hashtags that you select will determine the success or unsuccess of your video.

    Take notes of all the hashtags that are trending and related to your business.

    Then explore all the videos that are included in a specific hashtag’s section. Look what type of video other people are posting and check which of them went viral and was most appreciated by the users in terms of views, likes, comment and shares.

    Keep in mind the style, songs and hashtags used for the most successful videos.
  • Identify Your Industry’s TikTok Hashtags

    Once you did your selection of the hashtags, start to type them into the search bar of the discover page. Then click on hashtags. In this section, you’ll see all the hashtags related and similar to the one you just typed in.

    Always check the views. If your profile is still small in terms of views and followers, it is recommended to select hashtags that are less popular, so your chances to go viral and get visibility increase.
  • Find Your Niche

    Last but not least, you need to find your niche. Check the profiles of those who followed the most relevant videos that you found in the previous step and also those of who commented on them.

    Consider if they could be interested in buying the product or service that you offer.

    Then, start to follow and engage your potential customers in order to get noticed by them.

By following these 3 simple steps, you’ll build a winning hashtag strategy that will guarantee you more engagement and ensure your profile growth.