TikTok marketing campaigns are relative newcomers.

However, with the fast growth of TikTok, people and businesses are starting to feel more comfortable on it. At the same time, they’re discovering the huge potential of TikTok as a marketing tool.

On this platform, in fact, there is a chance to attract millions of people to your profile and website by engaging them with only creative content.

This means that there isn’t necessarily needed to spend money in advertising.

Still, if you want to succeed with your contents, you have to plan your marketing strategy in detail.

But don’t worry, it’s not as hard as it seems. You just need to follow the right steps and take the right actions.

Below are showed four essential steps for building a winning marketing campaign.

  • Define your target audience

    The target audience is your destination. Finding a target audience means discovering what kind of people are most likely to be interested in your service or product.

    So, before starting to create content, you should know your people.

    Define: age, gender, location, profession and income.

  • Identify your audience’s preferences

    Once you’ve defined your target audience, it’s time to discover what they like.

    So, open the TikTok app and take a look around. Search for hashtag that can be related to what you’re going to offer.

    See what format of contents are appreciated by the community.

    And, if you have time, go also through the comments and read them. By doing this, you’ll get know better your target audience and you’ll gather more ideas and suggestions.

    Then, take notes about the trends, both songs and hashtags.

  • Identify your competitors

    The third step is your competitor identification. You should know who your competitors are, what they do and how they’re moving on TikTok.

    Look at their content and check which of them got more engagements and worked the most along the time.

  • Create relevant and engaging content

    Based on the previous steps, it’s now time for content creation.

    This is the most fun step, because on TikTok the creative options are endless.

    You can decide what type of video to post, its content and how to edit and personalize it.

    Don’t be scared to post a video. Even if it fails to have views, you can do something different and divide what works from what doesn’t.

About the Author

Sam Goldfarb


I help brands to become stars on TikTok.

View All Articles