The definition of being shadowbanned on TikTok is currently a debated argument because there are different version of what it is, how to check if it’s happening and how to correct it.

A shadowban represents one of the worst fears for the TikTok users because it causes serious consequences for their profiles and their visibility.


What is a TikTok Shadowban?

A shadowban causes a loss in views, likes, comments and stops the traffic that comes from the for you page.
So TikTokers that were previously successful with their engagement rate are now kind of punished by the TikTok algorithm that decides to not make them exposed as before.
This happens in order to protect other users from watching content that contains, for example, nudity and dangerous or violent behaviours.


How to check if you’re shadowbanned on TikTok

If your videos aren’t getting the same interactions you got in the past, you’re maybe suspecting of having been shadowbanned. If so, you should first check your TikTok analytics.
In particular, you should check the views metric (for example, your video got 0 views), and where your traffic comes from. If you have no traffic coming from the for you page at all, your profile has probably been shadowbanned.

What to do if you’ve been shadowbanned

The only thing you could do to remove your ban is to delete all the videos that might have caused it and wait a few days before posting new content.

When posting again, make sure to follow all the tips showed below to avoid to be shadowbanned again.


3 ways to avoid to be shadowbanned on TikTok

  • Post content according to TikTok guidelines
    A shadowban is essentially caused by a violation of the TikTok community guidelines. So, if you want to avoid it, you should attentively read them and create your content accordingly.

  • Make more thematically similar videos
    TikTok gives more relevance to those profiles that have videos about a similar, or even better, the same topic. So, avoid to post random content and try to find a topic you’d like to share your knowledge about and want to be recognized as a landmark.

  • Improve the areas in which you’re lacking
    Check your TikTok analytics constantly and identify all those metrics that are showing a lack.
    Try then to reformulate your content and to adjust it to make it more engaging and interesting for your followers and the TikTok community in general.

About the Author

Sam Goldfarb

CEO

I help brands to become stars on TikTok.

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