It’s been estimated that over 800M people are active on TikTok and it’s currently the most downloaded app in the Apple App Store.

The app has proved to be the perfect place for influencers and creators who want to try to build an audience and extend their fanbases.

And despite the platform is not as well established as YouTube, it can be very helpful when it comes to redirect your audience directly to your Channel and make it grow.

So, let’s see what are the advantages of using TikTok and how you can use it to drive your audience to your YouTube channel.

How to add your YouTube channel on TikTok

Before showing all the advantages, you should add your YouTube channel link to your TikTok profile:

  • Go to your TikTok profile
  • Click on “Edit profile”
  • Click on “Add YouTube to your profile”
  • Link your YouTube account

Advantages of promoting your YouTube Channel on TikTok

If you read the TikTok statistics, you could already imagine how big the TikTok audience is and how many opportunities you could have to promote your YouTube channel on it.

Despite the huge audience, the platform offers other advantages:

  • Virality
    The video you upload on TikTok has the chance to go viral within a few days. The result will be more visibility and more chances to redirect users to your YouTube channel.

  • Shares
    TikTok allows its users to share videos across other social media platforms.
    This way, you can get visibility not only from TikTok but also from other platforms, increasing the odds of growing your channel.

  • Duets/Stitch
    TikTok allows the users the Duet and Stitch options. These options allow users to clip and integrate scenes from another user’s video into their own.
    Duets and Stitches are a great way to massively increase your maximum reach, as they can lead to amazing results such as “duet and stitch chains” and “viral trends”.

  • Hashtag challenges
    Challenges represent another way of going viral on TikTok. There are a lot of videos that went viral because of a challenge.
    You could take advantage of this mechanism and create your own challenge or participate in one that is a trend, reaching a wider audience.

How to promote your YouTube Channel on TikTok

  • Take your best clips out of your Youtube videos
    The idea is to take one of your best YouTube videos and split it into more short clips, edit them with the TikTok editing tools and upload them on TikTok.

  • Keep clips short
    The ideal length of a TikTok video is between 10 and 17 seconds. This way you’ll be sure users will watch your videos till the end and won’t get bored skipping it.

  • Be constant with posting
    If you want to get more exposure and reach a wider audience, you should post constantly, at least once a day.

  • Utilize hashtags
    Placing hashtags in the caption of your video is another way to reach your target audience easily.
    In fact, TikTok will show your video in the For You page of those users who have similar interests in your content.

  • Always place a CTA (Call to Action)
    If your first aim is to increase your YouTube channel, you should drive your fans to take that action. So, place a call to action at the end of your video or write it directly into the caption, such as “full video on my youtube channel” or “link in BIO”.

  • Give your TikTok Fans a reason to follow you on YouTube
    If you want to grow quickly, you should always create valuable content. People should have a solid reason to follow you and subscribe to your YouTube channel.

About the Author

Sam Goldfarb


I help brands to become stars on TikTok.

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