Holidays are a great time to gain brand awareness, improve social media exposure, and gain leads.

Halloween is no exception.

Halloween is actually one of the best holidays for being creative with content creation.

TikTok helps a lot in this regard, as you may already know.

As one of the best platforms for creativity, the app will provide you with all the tools and features you need to grow your business during Halloween.

Keep reading if this is something that interests you. In this post, we’ll share with you five Halloween tips for growing your business profile on TikTok.

Let’s dive right in!

1. Use popular Halloween hashtags

It is not news that hashtags on TikTok can help you gain more visibility within a shorter time. This explains why you should stay up-to-date with the most trending Halloween hashtags and make sure to add them to your videos. 

Here’s a list of the most popular Halloween hashtags at the moment:

  • #halloween
  • #halloweenlook
  • #halloweenmakeup
  • #halloweencostume
  • #trickortreat
  • #halloweenDIY

2. Use trending Halloween sounds

TikTok is an app that revolves around sounds. Thus, as with hashtags, sounds can also help your video go viral quickly and easily.

Placement of random music and sounds will not help you achieve your goal. Instead, you should pay attention to the most common sounds, those that get used in most videos or those that have the potential to become popular soon.

Further, make sure they relate to Halloween and evoke a fun or spooky feeling.

You can take inspiration from this TikTok mashup of October 2020:

3. Create Halloween-related videos

There would be no Halloween without themed videos. Play with stickers, effects, and filters to create an original, funny, or scary video that will impress your followers and users.

You can also record your team or yourself wearing Halloween costumes and deliver a story or fun sketch. By doing this, you will help your brand stand out.

Halloween makeup videos are also very popular during this holiday. Therefore, if it’s something related to the industry you operate in, you can definitely consider it.


Ecco il mio #halloweenmakeup qual è il vostro? 🤘🏻

♬ Close Encounters – HuntorPrey

4. Take part in Halloween challenges

Challenges are a unique feature of the TikTok app that you can’t find on any other social media. 

As a result of participating in Halloween challenges, you will gain more exposure, as well as grow your TikTok business profile.

Some challenges might involve dancing videos, makeup, sketching, and much more.


they keep getting better and better 🤩 come back tomorrow for the next one! #foryou #halloweenchallenge @aaubreymay

♬ calling all the mOnstErs – aubs

5. Offer special Halloween discounts and giveaways

Last but not least, offering special Halloween discounts or giveaways will definitely help you grow your TikTok business profile.

Make people take a specific action to earn discounts or gifts, such as leaving a comment on your site, leaving their email address, following you, etc.

Due to their engaging nature, they will help you increase your business exposure and engagement.