We’ve all been seeing how quickly TikTok is spreading worldwide involving people of all ages and businesses operating in all types of industries.

What made TikTok so popular among businesses and stars was represented by the growth opportunities that the app offers. It is not a surprise that a lot of businesses and people have reached a huge audience and boosted their profiles within a short time.
There are also great ways to make money on TikTok, and some of the most famous TikTokers have experienced it, becoming millionaires.

All this information made people intrigued by the emergent app that has already conquered the young generations and it is quickly reaching the older ones.

Also, a lot of businesses owners have been asking themselves if TikTok is worth it for business. As TikTok continues to grow in popularity, the TikTok statistics could help marketers to understand how TikTok could be important and valuable for their affairs.

TikTok stats marketers need to know

  • TikTok is the most downloaded app on the Apple App Store

    This is one of the first statistics that should bring you to reflect on the huge potential of this app.
    In fact, TikTok is the most downloaded app on the Apple App Store with more than 33 million downloads, strongly beating other big apps such as YouTube, Instagram, WhatsApp and Facebook.

    Despite TikTok seems to be more popular among iPhone users than Android users, it is only the third-most downloaded app on Google Play, after WhatsApp and Facebook Messenger.

  • TikTok has 800 million active users worldwide

    TikTok is available in 154 countries in 75 languages and it has 800 million active users.
    It’s interesting how TikTok was able to reach and conquer such a huge audience within a short period of time. This is something that could interest you as a marketer by the moment you could have the chance to reach different countries and thousands or even millions of people.

  •  TikTok users spend an average of 52 minutes per day on the platform

    When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app, only 1 minute less than the average of 53 minutes spent daily by the users on Instagram.

    This is a statistic that you as a marketer absolutely need to take into consideration because the more time the users spend on the app, the more your content have chance to get views or your ads to have more impressions.

  • 90% of all TikTok users log in at least once per day

    The thing that 90% of all TikTok users access the app at least once per day may let you think how big the audience is. But it’s not only that. In fact, the TikTok users seem also to be extremely active on the app.

    The user’s majority consider TikTok as a source of entertainment and they spend more time watching other users’ videos than uploading their own. But at the same time, there is also an important number of users that like to express themselves and create content on the app.

  • The number of US adults grew 5.5 times in the last 18 months

    Despite the average age is between 18 and 24, it’s incredible how the number of adults users grew in the last 18 months reaching 14.3 million.

    This information is important as TikTok is not considered anymore a platform for teenagers only. Instead, it is now evolving and the type of content on the app is changing as well. In fact, the presence of educational and informative videos on the app is increasing quickly, making the app interesting also for older people.

  •  56% of TikTok users are male and 44% are female

    The difference between the percentage of male and female users is minimal. For this reason, whatever your target audience is, on TikTok you can be sure to reach it.

  • 35% of TikTok users have participated in a hashtag challenge

    Hashtag challenges revealed to be the most engaging content so far. Big brands and artists have already seen the potential of TikTok challenges and some of them utilised challenge for the launch of a new song or product.

    Launching a hashtag challenge could be a great option if you want to gain exposure for your business.

All marketers should keep in mind those statistics and make TikTok part of their digital marketing strategy as soon as possible and ride the wave of this trending app that can bring you and your business great benefits both in terms of exposure and sales.

About the Author

Sam Goldfarb


I help brands to become stars on TikTok.

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