As one of the most downloaded apps around the world, TikTok’s popularity is growing fast, with brands constantly seeking to reach new audiences.

What makes TikTok a powerful marketing tool is the possibility to reach your potential customers with low-cost videos that still spotlight your brand.

Plus, TikTok offers a kit of editing tools and features that will help you to unleash your creativity.

So also if you own a small business and you have a small budget, you still have big chances to grow.

In this post, we’re going to show you how some the best brands are moving in the app and explain how you can apply the same strategy for your brand.


    Netflix’s social media strategy is successful on each platform and its TikTok profile is not an exception.

    They promote their content by creating short-video and by combining original sounds and topical captions.

    Fortnite is a video game developed by Epics Games.

    In their recent #emoreroyalcontest they asked their audience to create an animated dance that could become a new emote (one of the ways Fortnite players can celebrate while you’re playing the game) in the game.

This contest engaged the followers and let them unleash their creativity, thanks also to the high-value prize.


    Chipotle is an American chain of fast-casual restaurants specializing in tacos and burritos.

    Chipotle has already gained a lot of visibility on TikTok with 1 million followers and more than 15 million likes.

    Their strategy is based on engaging the audience. Specifically, they pursue their business goal by creating their own challenges, like #ChipotleLidFlip and #GuacDance.

When guacamole is free @chipotle when you order online/in-app on July 31st😍 #GuacDance ad

♬ The Guacamole Song – Dr. Jean

If you own a food and/or beverage business, follow Chipotle and pay attention to what type of content they’re posting and how they engage with their followers.

  • LUSH

Lush is a cosmetics retailer producing and selling creams, soaps, shampoos, shower gels, lotions, scrubs and so on.

They show their products by producing both informational and funny videos.


@cherylholequeen has a dreamy de-drag routine! What do you like to use? 😉#cherylhole #lush #fyp #lushcommunity #rpdr #rpdruk #makeup #drag #dragqueen

♬ In Love With You – BLVKSHP
  • ASOS

    Asos is a British online fashion and cosmetic retailer. They differentiate their content on TikTok by posting beauty hacks, fashion inspirations and workout routines.

Which outfit is your favourite? @mcloughlingirls @itsrosieandharry @myhouseldn #pricelesswave #myhouseldn #style

♬ Google Me – CLiQ

    Kaja Beauty is a Korean skincare brand co-developed with Sephora.

    Beauty brand currently work very well on TikTok and Kaja Beauty stands out for its product-based and satisfying videos.

We’re seeing stars 🤩 Stamp on that beachside sunkissed glow with our Beachy Stamp Bronzer ⭐️ Only @sephora #kajabeauty #kbeauty #sephora

♬ original sound – alainacastillo

You can take inspiration from its videos and do the same with your beauty products.

  • NBA

    NBA embraced TikTok in the early stages and this explains its 11 million of followers.

Their content show mostly their players and casual content engaging their audience with their simplicity.

These are only some of the big brands that are embracing TikTok and taking advantage of it to reach further audiences. Follow them, take inspiration from their content and try to reproduce them for your brand and you’ll get the results you aspire to for your business.

About the Author

Sam Goldfarb


I help brands to become stars on TikTok.

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