After explaining how TikTok could be a perfect app for business, we’re sharing some ideas on how you can get started with it.

TikTok represents the best place for creativity and it offers tools and effects to create content in a new way, never seen before in comparison with the other social media platform.

Considering the sound as its main element, TikTok gives opportunities to all types of industries; it doesn’t mind what product you sell, what service you offer or the size of your company. You can always find an original way to promote it, by finding the content format that works the most for you.

At the beginning, it seems hard to create a piece of unique content and to find always creative ideas, but once you keep practising, it will get easier and easier.

Here are 5 TikTok Ideas for your business with which you can start to fill your TikTok business profile.

  • Use trending music to showcase your product in a new way

    TikTok offers the possibility to choose the sound to place in your video from a very-well organized library: you can search for a specific song or explore what are the trending and viral songs.

    You can choose the type of song that better adapts to your business.

    It is recommended to choose a trending song for your videos; apparently, the sound is an important element in TikTok algorithm and it helps you to get more views and exposure.
  • Show your process

    Showing the behind the scene of your job or a before-after video is always interesting for TikTok users.

    You can show them what steps you take in order to get to the final product or how you get specific results for the service that you offer.
  • Give tips and how-to

    You should show to people that you’re an expert in your industry.

    Share educational content and make short lessons on what you do and what you have knowledge in. You can give tips and record how-to videos.

    This will give you more authority and people will start to follow and trust you more.
  • Start or follow a hashtag challenge

    Hashtag challenges are a great way to get visibility for your brand.

    Also if you decide to participate in a challenge, try always to add to it your original touch and distinguish your videos from the others.

Don’t you wish getting ready was this easy? 😂❤️🔥 #inmydenim #sponsored @guess

♬ #inmydenim I’m a Mess – Bebe Rexha

Apart from participating to a hashtag challenge, you can also decide to create your own. Launch a challenge and convince people to participate by offering them a prize.

  • Make a funny video

    TikTok was first developed as an entertainment app, so you can be sure that this type of video will work very well on the platform.

    If you have some creativity, you can create something original and that will engage people. Try to record it in your workplace and perhaps involving your team or your clients.

These are only some of the endless creative ideas that you can choose from. Don’t forget to be constant with posting and to interact with your followers: answer to their comments and questions, give them helpful tips and involve them in your activities.

About the Author

Sam Goldfarb


I help brands to become stars on TikTok.

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